Search Is Changing—And It Doesn’t Look Like a Bar Anymore
For decades, internet search was defined by a simple visual: a blank white space, a blinking cursor, and a row of blue links. It was static, intentional, and transactional. But that experience is rapidly being replaced—often without users realising it. Search, as it turns out, no longer starts with a question. Increasingly, it starts with […]
From Sidekick to Strategist. AI Agents That Think for You
There was a time—quaint, really—when AI was your helpful little sidekick. You’d ask it a question, it’d spit out a list. You’d type in “generate a report,” and it’d reply with a glorified spreadsheet and a smile. It was digital Clippy, dressed up with neural nets and fancy branding. But 2025 has officially left that […]
